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The “Children’s Cancer Center of Lebanon” has one area of
focus regarding media and public relations. The Media
Relations and Public Relations department works with
journalists to develop stories about the hospital’s
treatment and patient care, fundraising activities, events
and programs that benefit the Center.
If you are a
journalist/member of the media, please call our
Communication Officer Miss. Marie Claire Feghali at the
numbers listed below, or e-mail
media relations for
assistance with a story/interview regarding:
-
the
hospital’s life-saving research or treatment
-
an expert
on any of the diseases CCCL treats
-
an
official statement about CCCL
-
CCCL
fundraising events
-
CCCL
fundraising campaigns or corporate promotions
-
Patient’s
stories
Media Policy
The CCCL media
policy aims to organize all media incoming requests for
covering, reporting, photographing and videotaping news and
features about the CCCL.
Please be
aware that any media inquiry has to abide by this policy.
Therefore, whenever a media request reaches CCCL, the Media
Relations and Public Relations department will assume the
media representative has read the policy and approved it.
Breaches of
this agreement may be subject to legal measures, and the
CCCL withholds the right to stop collaborating with the
Media outlet involved.
1. Responsibility
-
The
Communication Officer is the sole responsible for
managing media relations, contacting proper staff
members to be featured or interviewed as fit.
-
The
Communication Officer is responsible for coordinating
with the Medical Team representative in all issue
regarding media, whether medical or not.
-
Mass Media
releases include local or international TV and radio
stations, newspapers or magazines and websites through
personal, written, telephone or internet communication.
-
The
Communication Officer will be responsible of monitoring
any article, VT, feature, stand up, in TV, Radio and
Newspapers prior to broadcast/ publication, and post
broadcast/ publication.
2. Policy
-
The
Communication Officer is the only person entitled to
contact the Media, and maintain coordination and
cooperation with its representatives.
-
All
interviews of CCCL staff and faculty/employed physicians
by media, whether by phone, e-mail or in person, require
advance authorization from the Communications Committee,
via the Communication Officer.
-
Parental
permission is required for videotaping, photographing
and/or interviewing patients. A Medical Team
representative will work with the media to obtain
permission on a case-by-case basis. This why processing
media request needs time.
-
All Media Outlets are required to
fill a form made available upon request or downloaded
from the CCCL website:
www.cccl.org.lb
-
All
material should be subject to monitoring by the
Communication Officer and/or Communication Committee. No
material should be allowed to go public without the CCCL
formal consent/ agreement and the approval of the Media
representative. This does not
affect the Media’s right of speech.
-
Press
release or mass media interaction by telephone are to be
avoided.
Media Policy
Contacting the
CCCL
-
As a Media
representative, you need to contact CCCL Communication
Officer, one week prior to your deadline. As stated in
the Media Policy section above, the approvals needed
take time.
-
The Communication Officer will
provide you with a form, by fax or email. This forms can
be downloaded from the website
www.cccl.org.lb
-
If your
request is approved, you will be contacted briefly.
Student Inquires
If you are
student working on a project with CCCL as your topic, please
use the CCCL Web site as your reference. You can also
contact our team for interviews or inquiries
Contact:
Marie Claire Feghali
Communication Officer
Tel: + 961 3
485 300,
+ 961 1 366 052
+ 961 1 374 444 ext : 8139
Fax : + 961 1
360 496
Email : mf37@aub.edu.lb
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